The children known as the Baby Boomer generation, those born in the twelve years or so after the Second World War, are now grandparents and one of the tasks of being a grandparent is to dote on one’s grandchildren. Baby boomers belong to the richest generation that the West has ever seen and that is a good job, because all this doting is fairly costly.
Baby boomers were lucky because their parents survived the worst war the world has ever seen and their parents knew unprecedented wealth as the world rebuilt itself after the destruction of the war. Needless to say a great deal of the wealth that baby boomers’ parents were earning was spent on their children, giving them what they had never had themselves.
This meant that a lot of baby boomers had way too much: rocking horses, dolls’ prams, toy forts, train sets, dolls’ houses, you name it. Nothing was too much for the generation of hope from the generation who had had nothing.
Now, fifty odd years later, those baby boomers are grandparents. But not only grandparents – the richest generation of grandparents that the world has ever seen and the way things are going, the wealthiest generation of grandparents that the world will see for a generation or two to come as the Western world struggles to pay off the huge amounts of debt that the banking crisis cost us.
Nevertheless, money has a way of burning holes in pockets and grandparents like to dote and spoil their grand kids, so grandchildren, especially young grandchildren are being given the type of presents by their grandparents that the grandparents enjoyed themselves: rocking horses, dolls’ prams, toy forts et cetera are making a come-back big time.
The generation in between missed out, in general, on these old fashioned toys, but look on Amazon or eBay and see what is most in demand now – it is contemporary versions of the old stuff, traditional toys. One of the reasons why traditional toys are so good is because they are timeless.
Yes, a computer is a great present – it is both a games machine and it can be educational, but it will be too sluggish to run next year’s games, whereas children will play with a rocking horse for ten years and then it can be passed on.
However, boomer grandparents were not just brought up on traditional toys, the Fifties and Sixties also saw a huge boost in science – nuclear science and the journey into space fascinated most people. Yes, it was a time of uncertainty and distrust as well because or the Arms Race with the Soviet Bloc, but that was not what most individuals talked about.
Music and science were the issues of the day. Flower power, hippies and a contemporary, clean, bright way of life powered by new technology. Educational toys were popular gifts: Lego, Meccano and chemistry sets.
Toys of this type are becoming popular as baby boomer grandparent gifts as well. Lego sells one Lego set every seven seconds of every day of every year, day and night! This is a new trend, or at least, it is a revived trend and definitely a step in the right direction. Baby boomers may not have been the best parents, but they are pretty good grandparents.